Bill Micks has promoted river safety and conservation along the Rappahannock River for more than five decades. Inspired by his Boy Scout experiences, in the early 1970s Bill began teaching canoeing classes in the Fredericksburg area through the American Red Cross. His outfitting businesses helped establish the recreational paddling scene on the Rappahannock, and today Bill is co-owner of the Virginia Outdoor Center. On the conservation front, Bill and his wife, Denise, helped found Friends of the Rappahannock in 1985. Bill was an important voice in the effort that led to the removal of the Embrey Dam in 2004, and assisted with the establishment of the City of Fredericksburg Watershed Management Property in 2006. He continues to be a conservation leader throughout the Rappahannock watershed.